– Sam Thencan, an SEO expert, provides insights into the complexities of SEO, emphasizing its importance for business visibility on Google.

– He explains the basic concept of SEO, likening it to ensuring a business appears higher on Google to attract more customers.

– Sam advises using Google Keyword Planner for keyword research, despite needing to enter credit card details for access.

– He stresses the importance of SEO titles, meta descriptions, and headers (H1, H2) in optimizing web pages for specific keywords.

– Sam recommends creating separate pages for each service offered to improve search rankings, as this targets specific keywords better.

– The discussion highlights the significance of understanding keyword density and ensuring it remains between 1-2% to avoid penalties.

– Authority in SEO is crucial and is built through backlinks from reputable sources, such as local directories and industry-specific sites.

– He suggests businesses can explore content creation through blogs and videos to attract potential clients earlier in the sales funnel.

– Sam warns against outdated SEO tactics like keyword stuffing or buying backlinks, which could result in penalties.

– For those looking to improve their SEO knowledge and skills, Sam offers resources like his YouTube channel and a 30-day SEO playbook.

Sam’s Suggested Tools

• Google Keyword Planner ( to identify target keywords for your market)
• Checkserp

Learn more from Sam!

• Free Training
• Free SEO Strategy Review
• Local SEO Academy